900 Global used to be a very dominant ball manufacturer and a PBA sponsor with PBA pros under it's banner. But recently, it's balls have under-performed....the business environment has softened...Storm/Rotogrip has taken a huge chunk of the market...and newer, sexier faces/brands like Motiv and DV8 have taken a big bite as well. That has relegated 900 Global to near obscurity...and if they don't re-invent themselves soon...I doubt they'll be around much longer. Ebonite, Columbia, and Track are barely hanging on to Hammer's brand name in terms of staying relevant. Brunswick is still putting out quality products...DV8 has worked but Radical kinda fell on it's face and now the brand (Brunswick) is for sale...and nobody is buying.
A lot of people still throw 900 Global. It was definitely a "player" back in it's day...kinda like an Ebonite or Track or Columbia...but it no longer sponsors PBA players...and is on the outside looking in. I figure, if nothing changes, it'll probably disappear in a matter of a few years. Ebonite stepped in to grab brands like Track, Hammer, and Columbia...but I doubt they'll be interested in 900Global...the brand name just isn't strong enough. Brunswick can't buy them. Neither Motiv nor Storm needs them. So either they'll go under completely or team up with a minor player like Seismic, Lord Field, Lane #1. I've heard they are already part of the Pyramid bowling ball process...in terms of cores and production...so they might linger on as a toll producer for start-up bowling ball companies.
I've never been a huge fan although I do throw a 900 Global ball currently and have one other one in the "closet of destiny". I've heard really good things about their roller bags though.
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