Pro Shop Markup

[backlasher]

Dexter SST I shoes are $90 on the internet and $120 at my pro shop. That seems like a big markup for the same shoe. Why is there so much difference?

[75lockwood]

Online prices are very close to what a pro shop would pay, that $30 markup includes shipping cost and profit, and if you think about it, it makes sense, a website like bowlingball.com makes a lot more sales than bob's backwoods proshop, and the proshop has to pay for rent, employee time, etc. They need to do this and still hope to pocket some profit, so selling very cheap isn't feasible without the massive sales numbers.

Online sells in bulk so can afford to keep prices lower.

[SouthpawTRK]

Dexter SST I shoes are $90 on the internet and $120 at my pro shop. That seems like a big markup for the same shoe. Why is there so much difference?

Almost any authorized dealer that sells retail goods; whether it's at a brick and mortar or online; can sell product at two different prices.

On the one hand, they can sell it at MAP (Minimum Advertised Price) which is the lowest advertised price they can sell the item at; dealers are contractually obligated to not sell below MAP. The other hand, they can sell it at MSRP (Manufacturers Suggested Retail Price) which is much higher than MAP.

I don't work in the bowling industry, but I have worked in a wide array of retail and online establishments for a good chunk of my life. For example, a particular golf ball company has their dealers sell their golf balls at $47.99 (MAP), but has a MSRP of $58.00. Sometimes, a small pro shop/specialized shop will sell them at the MSRP to make better margins since they do not sell as much as a big box and/or online store.

They also may sell them at MSRP since they may not qualify for volume discounting when procuring items. Lastly, they may sell them at MSRP so that if a person is looking for a discount; so the golf balls could be sold for a small discount (as long as the discount does not create a price that is lower than MAP).

[Zothen]

Most businesses will mark up their product by 30%-40% to cover shipping and profability.

Zothen

[v33dubfox]

What is the price in the USA for a fully drilled bowling ball with thumb slug and finger inserts? Let's say as an example a Nexxxus or Sync (high performance ball)...

[The German Shepherd]

Most businesses will mark up their product by 30%-40% to cover shipping and profability.

Zothen

Actually most use a simple method called "Keystoning." This means a flat 50% markup. The guy I get my equipment does not mark his bowling equipment up that far...

jay

[Zothen]

@v33dubfox-$210-$220+tax depending where you go and this price includes drilling,inserts & thumb slug(California prices vary). Some states will be more or less then other states. Also some will include drilling,inserts & thumb slug while other shops will charge seperately for drilling,insert and thumb slug.

Zothen

[eugene02]

What is the price in the USA for a fully drilled bowling ball with thumb slug and finger inserts? Let's say as an example a Nexxxus or Sync (high performance ball)...

in US it'll be cheaper.. in Singapore, that would cost probably about $300 Singapore Dollars Minimum..

[v33dubfox]

Ok. I would pay 300$ including taxes here.

[Greenday]

Cost me ~$220 for the combined price of buying the Sync online and getting it drilled by my pro shop guy, with tips and slug. (Comes out to 272.36 SGD)